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This is why that annoying earworm you heard on the radio goes from being a mind-numbing “GET IT OUT OF MY HEAD” terror to a guilty pleasure to something you find yourself grooving to… The Exposure Effect works on humans too; increased familiarity with somebody can make them seem more likable and pleasing.In fact, studies have shown that the more two people interact in a face-to-face setting, the more attracted they feel to one another…In a related study of approximately 350 heterosexual individuals, we collected these same measures in networks of opposite-sex friends, acquaintances and partners.Among these well-acquainted individuals, consensus on measures of mate value was nearly zero. So why is it that people who may not necessarily push our buttons right off the bat become much more attractive to us? This is because of a psychological quirk that marketers have long exploited: the Exposure Effect.Except, as it turns out, there’s actually an answer. Not only do visual signs of health – clear skin, facial symmetry, etc.– stir certain instincts in us all but attractive people also benefit from the halo effect.
If you’re not blessed with Tyson Beckford’s smile, Ryan Gosling’s dreamy eyes and Brad Pitt’s abs, you may as well just hope to find someone who’s willing to put up with you in order to avoid a life of desperate loneliness, right? While being stunningly good looking helps with than appearance.
For example: people would generally agree that Channing Tatum is a good-looking, charming guy for a potato.
Jonah Hill is somewhat less so while Steve Buscemi is considerably less physically attractive.
which is precisely where that “uniqueness” factor comes in.
Someone – many people, really – may think that Channing Tatum is good looking but dull as a brick, while Jonah Hill can consistently make her laugh and feel good about herself.